Fanatics Sportsbook is using the power of Livvy Dunne to create hype for college basketball as March Madness gets set to tip off this month.

The former LSU gymnastics star has been a regular in commercials and other sports advertisements. However, Dunne’s latest Fanatics ad has basketball fans seeing double with the viral social media star.

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Livvy Dunne is shown alongside nine other look-a-likes in her latest campaign with Fanatics Sportsbook. The TikTok sensation was brought in to grab attention from sports bettors before the mayhem begins in college basketball.

During a recent interview with Complex, Dunne highlighted how cool it’s been working on sports projects while her boyfriend Paul Skenes stars at the World Baseball Classic.

“Shooting the new campaign for March Madness was a blast,” she told Complex. “The concept was so cool. It’s 10 Livvys on a court, and I just thought it was so much fun to film because each one had such a different personality. … I feel like that really displays the chaotic nature of March Madness.”

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In recent sports betting campaign, Fanatics Sportsbook has used other big celebrities in addition to Livvy Dunne. Kendall Jenner and Megan Thee Stallion have been spotted in various ads, including Jenner’s Super Bowl 60 spots.

MLB star Paul Skenes walks with his girlfriend Livvy Dunne before the 2024 MLB All-Star game. Mandatory Credit: Jerome Miron-Imagn Images

Dunne has been busy lately working on many new projects, including joining NFL legend Tom Brady’s NOBULL fitness brand.

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