While a fledgling league without hard audience data will likely be limited in the media rights money it initially commands, the NBA hopes that anchoring permanent teams in Europe’s biggest media markets – many of which don’t have permanent teams in the EuroLeague, the continent’s top basketball league – will make the league interesting to big partners. Currently, some of Europe’s best basketball teams (including Turkey’s Fenerbahçe Beko and Greece’s Olympiacos Piraeus) aren’t connected to its largest media markets, dampening ubiquitous continental interest in the sport and lowering its television value.
This article originally appeared on Hoops Hype: While a fledgling league without hard audience data …